1. introduction
Better Buy, Inc. ("we," "our," or "us") respects your privacy and is committed to protecting it through this Privacy Policy. This document explains how wecollect, use, disclose, and safeguard your information when you use our browser extension and related services. By accessing or using Better Buy, you acknowledge that you have read, understood, and agree to the terms outlined in this Privacy Policy. If you disagree with this policy, you should discontinue use of our services immediately.
2. Information We Collect
We collect different types of information to enhance user experience and provide accurate product recommendations. This includes:
a. Automatically Collected Data (Core Tracking)
- Product Interaction Data: When you visit a product page, click on a Better Buy Score, or engage with alternative recommendations.
- Session Data: Tracking instances where users leave a retailer’s page shortly after seeing a low rating.
- Browsing Behavior: Monitoring scroll depth and time spent on a product page to optimize engagement.
- Affiliate Tracking Data: Recording completed purchases made through referral links to track conversions and performance.
b. Behavioral & Analytical Data (Advanced Tracking)
- Shopping Cart Behavior: Tracking instances where users add items to their cart but do not finalize the purchase.
- Purchase Decision Factors: Identifying clicks on referral links and whether they result in transactions.
- Price Sensitivity Metrics: Detecting cases where users forego ethical options due to pricing considerations (inferred data).
- Brand Loyalty & Shopping Trends: Analyzing repeat engagement with specific brands or retailers.
- Competitor Switching Behavior: Monitoring instances where users leave a brand’s page and purchase from a competitor.
- Consumer Segmentation: Classifying users based on shopping behavior (e.g., ethics-driven vs. price-driven).
- Cart Abandonment Insights: Understanding why users leave without purchasing (e.g., shipping costs, price comparisons, etc.).
3. Legal Basis for Data Processing
We process personal and behavioral data under the following lawful bases:
- Legitimate Interest: To enhance our services, improve user experience, and provide data-driven recommendations.
- Contractual Obligation: Where data collection is necessary to fulfill our service commitments to users.
- Legal Compliance: To adhere to applicable laws, including data protection regulations.
- Consent: Where applicable, we seek explicit user consent before processing certain types of data.
4. How We Use Your Information
We use collected data to:
- Legitimate Interest: To enhance our services, improve user experience, and provide data-driven recommendations.
- Enhance Shopping Recommendations: To refine Better Buy scores and suggest relevant products.
- Optimize Service Performance: Analyzing user behavior to improve our algorithms and recommendation accuracy.
- Affiliate & Marketing Partnerships: Tracking referrals and revenue-generating user interactions.
- Market Research & Insights: Creating anonymized consumer reports to share with retail and industry partners.
- Security & Fraud Prevention: Detecting fraudulent activities and maintaining platform security.
5. Data Sharing & Monetization
We may share or sell anonymized and aggregated data with:
- Affiliate Partners & Retailers: To enhance recommendations and track conversions.
- Market Research Firms: To analyze industry trends in pricing, consumer behavior, and sustainability.
- Advertising & Data Brokers: To facilitate targeted advertising and e-commerce strategy development.
- Legal Authorities & Compliance Entities: If required by law, government order, or to enforce our rights.
We DO NOT sell personally identifiable information (PII) such as your name, email, or IP address. Any data shared is strictly aggregated and anonymized to ensure compliance with privacy laws and protect user confidentiality.
6. Data Retention & Security Measures
We implement industry-standard security protocols to protect user information:
- Data Encryption: All sensitive data is encrypted both in transit and at rest.
- Access Restrictions: Data is stored securely and only accessible by authorized personnel.
- Routine Security Audits: We conduct regular assessments to identify and mitigate potential risks.
- Data Retention Policy: We retain data only as long as necessary for business, legal, or regulatory purposes. Users may request data deletion at any time.
7. User Rights & Privacy Controls
We respect your rights under applicable data protection laws, including:
- Opt-Out Options: Users can disable tracking within the Better Buy extension settings.
- Data Deletion Requests: Users can request deletion of collected data by contacting simon@addbetterbuy.com.
- Cookie & Tracking Preferences: Users can adjust browser settings to limit or block tracking technologies.
8. Compliance with Privacy Laws
We comply with major data protection regulations, including:
- General Data Protection Regulation (GDPR) – Protecting the rights of European Union (EU) users.
- California Consumer Privacy Act (CCPA) – Providing transparency and opt-out options for California residents.
- Children’s Online Privacy Protection Act (COPPA) – Ensuring our services are not directed toward or collecting data from minors.
- Other Jurisdictional Privacy Laws – We adhere to all relevant international and local privacy laws.
9. Third-Party Services & Links
Better Buy may contain links to third-party websites. We do not control these sites and are not responsible for their privacy practices. We encourage users to review the privacy policies of any third-party service before interacting with them.
10. Policy Updates & Notification of Changes
We reserve the right to modify this Privacy Policy at any time. Users will be notified of material changes through email or a notice on our platform. Continued use of Better Buy after updates constitutes acceptance of the revised policy.
11. Contact Information
any privacy-related concerns or requests, please contact us: simon@addbetterbuy.com
Thank you for using Better Buy. Your trust is important to us.
